With the development of technology, social media and its influence in the world has increased dramatically. In fact, some people now have a whole career based off social media, where individuals with large social media followings are paid to promote products, services and information to their loyal ‘fan base.’ Some people are baffled that social media could have such a large impact, but if you think about how much time you spend on Facebook, Twitter, Instagram or Snapchat, it certainly makes sense. How many times have you sat on a train scrolling through your newsfeed or timeline aimlessly? What’s the first thing you do when you wake up?
Now, businesses can use social media to their advantage to engage with their audience, build brand awareness and illustrate their company culture – and this is just the first layer of how beneficial social media can be! Social media interaction increases connection with your brand – a recently published study found that engagement with a brand increased exponentially if key audiences were active on social media. Obviously it’s a little more complex than that, but we’ve listed three top tips for increasing social media engagement:
Know What to Publish and Share
Think about who uses your company, and think about who would be looking at your social media channels. You then need to connect and bond with these people through publishing and sharing relevant content or information. The things you post should not only be relevant to your audience, but also relevant to your company! If you supply your audience with information that is relevant and they enjoy reading, they are more likely to further engage with your company.
You can also post photos and images of your team members, as it shows your audience that you are human! This reminds your audience that they are engaging with humans.
Learn When to Share
Frequency can be a difficult thing to decide, and most companies may be unsure of how often they should be posting online. Again, the frequency that you share will depend on your audience as well as the social platform you are posting on. A website like Twitter is quick-paced and short-lasting, so you should be posting more regularly on this platform, whereas posts on Facebook tend to stick around the news feed a little longer!
As well as this, don’t just post for the sake of it. Always post relevant information! If you are posting every hour, and the content is getting no engagement – bring it down a little so your audience are focused on a small amount of posts.
It’s important that whatever you post across social media is similar and consistent. This stands with every element of your postings – post at similar times, and use the same type of language in each post. You should work on the voice and tone of your business and ensure that all social media posts reflect this. This may be easier if only one person is running your social channels, however it can be difficult if you have a group of people with different voices, which is why it is so important that you really clarify and understand your company voice.
As well as this, you should also be consistent in regards to handles and names. For example, if your twitter handle is @PrestigeRGroup, your Facebook company name should be Prestige Recruitment Group too! Any alterations to usernames may confuse your audience if they are trying to find you on other social channels.
You should also work on images and colours in order to show a sense of branding, even if you don’t have an official logo. Then, any images you post on social media can have the same branding, which will reflect your company and make it easily recognisable.
So there are our three top tips on building brand engagement on social media. Check our social platforms out here.
Facebook: Prestige Recruitment Group
LinkedIn: Prestige Recruitment Group